At one point in time SEO was something could bolt onto the website to make an average or below average website rank as though it was best in the class.
In some cases that can still be done, but it is getting harder and less profitable every each day.
As the web gets more and more competitive, effective SEO techniques would be viewed as subset of marketing. With that in mind, they decided to create full featured forward looking of SEO training program covering: domain names, on page optimization, copywriting, keyword selection, blogging, site architecture, public relations, viral marketing, usability, analytics, PPC advertising, and link building.
Many of concepts that relate to SEO but are not core to SEO are covered in other modules. Modules in the SEO training section include:
Why search is so powerful: Introduction article explains about why search is unlike any other type of marketing.
Writing for search Engines: Includes information about on page optimization, user interaction with search results, keyword research, site architecture, and robots control.
Off Site SEO: Includes many modules about web directories, social interaction, blogging, web directories and viral marketing.
Search Engines, compares and contrasts how to optimize for engines like Google and Microsofts Bing. Also discusses Search Engine submission, the history of search, and Vertical search.
Buying and selling SEO services. Tips to help make the transaction go as smooth as possible either way.