Latest Google AdWords Updates 2017 – Latest AdWords News, Updates & Features

Google Adwords Updates 2017 and news, updates and features all provide us with requisite information which indicate that there will be tremendous impact upon AdWords campaign management in 2017 of the Google industry. Every month, Google Adwords updates are in the news and Google has realized the importance of AdWords, its popularity and its concentration among the big business players.

What is Latest Google AdWords Updates all about?

Off late, that is in July 2017,Google AdWords has come up with newer form of update for comparison purposes the two date pages are in the respective Report Editor. This will help in the identification of the significant shifts that take place in ad performance  over a certain period of time.

The Report Editor is a tool that permits one to engage with one’s performance data through the multi-dimensional tables as well as charts. One need not any longer download that data in order to undertake a study of it. One can simply drag it and then drop the interface and then create tables as well as charts within the frame of AdWords inorder to work on it  in a direct manner. It permits advanced filtering and sorting out of segmented metrics, support multi-segment based analysis and helps in the creation of customized charts.

The date comparison feature of the Report Editor is not only available on AdWords accounts but also on new AdWords UI. The feature will also be incorporated in more accounts in the coming future. One important AdWord update came in the month of June 2017. It involved a newer version of AdWords Editor that had a fresher look into some of the new features to simplify the workflow. In fact, AdWord 12 is also available for all the advertisers to be able to successfully manage all their ad campaigns. It aids in the creation of customer rules that are based upon one’s best practice. AdWords Editor actually suggests which of the ad campaigns or ad groups that will match the eligibility criteria with one’s best practice before  one  actually posts any of the changes. One can accept any of these customized rules or recommendations. It permits a faster account download of newer version or transfer of the required data from previous existing versions. It exhibits a very cohesive visual oriented experience across AdWords Editor as well as supports as bidding to maximize the conversion rate.

Latest Google AdWords Updates 2017What is there to know more about Google Adwords update 2017?

Every month Google introduces new changes in Google AdWords that is more of new mechanism for advertisers. The purpose is to make use of each AdWord update to enable marketers to be able to use the tool effectively and also maximize their profit in their business operations.

One can also refer to another Google update 2017 as new audience solutions  that would enable one to find next customer who is ia  better position to search and shop effectively. Google AdWords makes use of remarketing Lists for Search Ads (RLSA) to be able to reconnect with the required people who have been able to visit the site. The feature also incorporates both the newer as well as loyal customers that is important for a business. Research refers to the targeting of similar customers that can increase the rate of conversion by about 22%. The new feature also involves eCommerce Business that has a great impact on shopping. It has incorporated Customer Match for The Shopping to be able to help make use of one’s own data in order to make contact to the respective customer with the correct message.

Incidentally, Google AdWords News is published every month that features all of the significant features and interesting updates of Google AdWords operations.

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About the Author: Danteshwari Bhaskar

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