Latest Google Algorithm Updates
Every year, Google changes its search algorithm around 500 to 600 times. As most of these changes are very little or minor, Google irregularly rolls out “major” algorithmic update such as ‘Google Panda’ and ‘Google Penguin’ that affects search results in major ways.
Google has the long history of most popular algorithm updates, search index changes and refreshes.
The Following are the Latest Google Algorithm Updates
Google Hummingbird update
What Is Google ‘Hummingbird’ update?
‘Hummingbird’ is the name of new search platform that Google is using from September 2013, the name derived from being ‘precise and fast’ and is designed to better focus on meaning behind the words.
Hummingbird is paying the more attention to each word in query, making sure that the whole query, the whole sentence or the conversation or meaning is taken into an account, rather than fussy words. The goal is that pages matching with the meaning do better, rather than pages matching just the few words.
Google Hummingbird is designed to apply meaning of technology to billions of pages from across the web, in addition to Knowledge of Graph facts, which might bring the back better results.
Google Panda Update
What Is The Google Panda Update?
Google Panda Update is the search filter introduced in the year February 2011 meant to stop websites with the poor quality content from working their way into Google’s top search results. Panda is updated from time to time. When this happens, websites previously hit might escape, if they have made the right changes. Panda might also catch websites that escaped before. A Change also means ‘false positives’ may get released.
What Is The Google Penguin Update?
Google launched the Penguin Update in April 2012 to better the catch of web sites believed to be spamming its search results, in fussy those doing so by buying links or obtaining them through link networks designed primarily to improve Google rankings. When new Penguin Update is released, websites that have taken action to remove the bad links such as through the Google renounce links tool or to remove the spam might regain rankings. New sites not previously caught may get attentive by Penguin. ‘False positives,’ websites that were caught by mistake, might be escaped.
Google Pigeon Update
What Is The Google Pigeon Update?
Google launched the pigeon update on July 24, 2014 for U.S. English results, the ‘Pigeon Update’ is a new algorithm to provide the more useful, appropriate and accurate local search results that are tied more closely to the traditional web search ranking signals. Google stated that this new algorithm enhances their distance and location ranking parameters.
Google Payday Update
Google launched the payday update on June 11, 2013, the ‘Payday Update’ was new algorithm targeted at cleaning up the search results for traditionally spammy queries such as payday loan, pornographic and other heavily spammed queries.
Google Pirate Update
Googles Pirate Update is the filter introduced on August 2012 designed to prevent the websites with many copyright breach reports, as filed through the Google’s DMCA system, from ranking well in the Google’s listings. The filter is periodically updated. When this happens, websites previously crashed might escape, if they have made the right improvements. The filter might also catch new websites that escaped being caught before, plus it may release false positives that were caught.
Google EMD Update
The EMD Update for Exact Match Domain is the filter Google launched in the year September 2012 to prevent poor quality websites from ranking well simply because they had words that match search terms in their domain names. When fresh EMD Update happens, websites that have improved their content might recuperate good rankings. New websites with poor content or those previously missed by EMD might get caught. In addition, false positives might get released. Our latest news about an EMD Update is below.
Google Top Heavy Update
Top Heavy was launched in the year January 2012 by Google as the means to prevent websites that were top heavy with ads from ranking well in its listings. Top Heavy is periodically updated. When the fresh Top Heavy Update happens, websites that have removed unnecessary ads may resume lost rankings. New sites believed too top heavy may get caught.
Unnamed Update February 4, 2015
Multiple SERP trackers and many webmasters reported major flux in Google SERPs. Speculation ranged from an e-commerce focused update to a mobile usability update. Google did not officially confirm an update.
For search marketers, knowing the dates of these Google updates can help to explain changes in the rankings and organic website traffic and ultimately improve search engine optimization. Below, we have listed the major algorithmic changes that have had biggest impact on search engines.
The above are the Latest Google Algorithm Updates.