Mobile Optimization (SEO) Tips For Digital Marketing
The time of compute is now on very fast speed, with more than 50 percent of all search queries being directed from mobile devices worldwide, how well you mix the prototype shift will play a fundamental role in important the future of online business.
The share of mobile in online business has already improved with the rollout of Google’s recent algorithm update the Mobilegeddon –that aims to augment the significance of mobile-friendly websites in organic search results.
Given the improving addition of mobile devices in all aspects of online business operations – whether its sales, support, market research, marketing or any other core function – mobile SEO has become an vital marketing process for every modern-day online business, particularly B2C websites.
According to comScore, 60 percent of all internet usage is come from the smartphones and tablets. in addition, over 20 percent of millennials no longer even use a desktop to access information online. You read that right, they are 100 percent mobile.
Mobile website optimization affects everything from creating a receptive website to making squeezes to the content marketing program to serve mobile users.
Assumption of Future
Behind every marketing plan, there is an attitude & understanding that attitude, would either see the project from side to side to success or bring it on its knees. But before we look into into the details of mobile SEO, let us take a quick look at some of the elementary SEO facts, frequently misconstrued by the masses.
- SEO, if done right, is a long-term investment
- It is an on-going process, not a one-time event
- Results may take 2 to 3 months to start showing up
- Professional execution delivers better results than DIY
- Size is unimportant when it comes to the quality of initiatives
When it comes to selecting a mobile SEO company, be careful of the ‘quick results’ attraction frequently used by agencies. Do the own research on the existing mobile SEO trends as well as the service providers under your consideration.
There are a number of mobile SEO strategies that you can adopt in your overall marketing campaign, in order to make the most of the smartphone revolution. The magic potion, however, remains the same when it comes to ranking higher on the search engines – a blend of optimal user experience, informative content, and search-friendly architecture.
Why Start Mobile SEO?
Approximately 91% of the earth’s population has a mobile phone, with 56 percent owning a smart device. Mobile SEO ensures that your website is tailored to deliver the same user experience on all platforms, optimized for the access devices used by visitors.
Apps are now the driving force behind consumer activity. According to The US Mobile App Report, mobile apps now account for as much as 7 out of every 8 minutes spent consuming media on mobile devices, which itself is a reason enough to think ‘mobile’.
Ranking is still king and the ranking indicators on mobile browsers demand more than the average desktop user experience. That is the reason why mobile SEO becomes a necessity, in order to optimize the receptiveness of your website for Google and other search engines.
More than 70 percent of consumers make their purchases online. Therefore, if you are not focused on achieving high rankings in mobile web searches or providing the same experience across platforms, you are clearly losing out on more than a few opportunities.
Approximately 70 percent of search results on mobile, yield an action within an hour. Thus, by targeting mobile users, you can reduce the overall duration of sales conversion cycles, which is sure to add to the profitability of your business.
Search Engine Optimization (SEO)
Responsive Design: Most savvy web developers and many new website templates are now including responsive website design as a standard offering. If you’ve recently updated your website and don’t want to invest in a complete overhaul to create a responsive website, you can setup a separate mobile site. However, always keep in mind that there are benefits and drawbacks to taking this path.
PageSpeed: Mobile users are searching for content on-the-go. There are some fairly simple best practices that you can implement to improve page load speed including:
Local Optimization: To ensure that your business surfaces in local results, be diligent about making sure that all of your contact information is consistent across the web.
Title Tags & Meta Descriptions: Your mobile audience is working with a lot less screen than desktop users. Try to be as concise as possible when drafting title tags and meta descriptions.
Think Concise, Not Shorter: Mobile users need content that is scanable and impactful. Remove the clutter and format your content in a way that makes sense for your audience. This doesn’t mean that marketers need to cut down on the length of the content that is being published, but content should be presented in bite-sized chunks that are easy to consume.
Provide Great Imagery: Visual content performs very well on mobile devices. While you may not have given much consideration to blog or long-form content images in the past, here is your opportunity. A well selected image can be the difference between a consumer engaging with your content, or quickly moving on.
Incorporate Videos: Forrester found that when marketers included a video in an email, the click-through rate increased by 200% – 300%. Additionally, eMarketer uncovered that consumers are actually spending more time watching video on mobile devices than on desktops.
Mobile Usage: In 2015, there are approximately 1.69 billion social media accounts that are accessed via mobile. When creating and publishing social media content keep your mobile audience in mind.
Mobile Friendly Apps: Many social media platforms offer mobile friendly applications and add-ons that can be easily integrated into brand profiles.
Get Visual: Incorporate visual elements as much as possible into social media campaigns across all platforms. Also, if it makes sense, utilize platforms like Instagram which present a great opportunity to incorporate images and videos into social media content.
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