Google, Amazon, and Microsoft pay to avoid ad filter

Google, Amazon, and Microsoft pay to avoid ad filter

Google, Microsoft, Amazon, and more of the worlds’ biggest internet companies paid ‘AdBlock’ Plus to have its advertisements pass through or via its ad filtering software.

Google, Amazon, and Microsoft pay to avoid ad filter

Google, Amazon, and Microsoft pay to avoid ad filter

Google, Amazon, and Microsoft pay to avoid ad filter

The company can makes money by allowing the companies to pay to be added to its whitelist, according to the report from ‘Financial Times’.

Normally, the tool blocks all the advertisements. It is used by downloading the plugin for the browsers which would then hide the content the software detects to be an advertisement. It should not be confused with similar AdBlock.

Google, Amazon, and Microsoft pay to avoid ad filter

Google, Amazon, and Microsoft pay to avoid ad filter

The tool is free to download, and over three hundred million people have done so already. The whitelisting programme lets the company to make a money from the product, according to the reports.

Users can immobilize the feature, so that all ads are blocked. Only 25 percent of users are an against all off advertising, the company has said in past.

Google, Amazon, and Microsoft pay to avoid ad filter

Google, Amazon, and Microsoft pay to avoid ad filter

The advertisements that are added to whitelist must still obey with the tool’s ‘acceptable ads’ policy. That requires that they are not too disturbing and does not attempt to mask themselves as normal content from the site.

‘Eyeo’, the German firm that makes the software, refuses to comment to FT.

Google, Amazon, and Microsoft pay to avoid ad filter

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