SEO and Content marketing do not compete with each other
The ‘Content marketing vs. SEO’ fight opportunists are so eager to ditch the two against each other. They want to pick a side.
SEO and Content marketing do not compete with each other
The suggestion seems to be that, to be smart about the digital marketing spend, It is necessary to choose to hire one type of specialist over the other. May be have $3,000 to distribute per month. The dilemma : Do we put it into the content marketing or into the SEO?
I can only make the sense of this if the SEO effort in argument here is of the black hat variety. In other words, if SEO wins the dollars, it would go into the hiring a shop to go on a insatiable back-link-building mission. This was indeed a deafening, however questionable, business for years. Today, it is unprincipled and unproductive even dangerous. Search engines punish the practitioners they find guilty of these crimes.
Let’s shed aside the shady practice of building links by exchanging the dollars (or favors, or link farming, or any other nonsense that would no longer fly, thanks to Google’s Penguin initiatives and the like). You are left with no competition. There are no rivals here, and there is nothing left to discuss.
True digital marketing professionals will identify that both SEO and content marketing are star players in an enterprise focused marketing strategy. If the team has a cancelled in one area or the other or both, It is necessary to fill it, end of story. SEO experts must not fear the destruction of their craft. Their roles will remain very important to brand marketing because they know better than anyone that effectual and moral SEO can not happen without content to be optimized.
SEO and Content marketing do not compete with each other
