SEO Role in Website Promotion in 2014
Every internet marketer must know the SEO Role in Website Promotion in 2014 as you are aware of Google algorithm update for 14 times in 2013. Penguin, Panda, shift away and Hummingbird releases are the major changes of 2013. All the prevented offering keyword data thanks to the encrypted search. But in 2014, SEOs must be alert and prepare their own campaigns and strategies to meet the needs of potential audience.
Look below to know about SEO Role in Website Promotion in 2014.
SEO is mainly focused on search rankings. social media marketing, link building and content creation are the three major aspects of SEO. Your employment of these three factors along with their repeated evolution determines your success in online marketing 2014.
1. Content is Important
Content plays a vital role in SEO. Website rankings surely fall down if it doesn’t possess a business blog or promotional content. According to the viewpoint of SEO, Google continues to offer its users with the significant data. All the business owners must concentrate on quality of content rather than the quantity as users search with semantic queries.
SEO companies and content marketers must prepare their own content marketing strategy for 2014. Along with these be ready with your content marketing schedule, set resources to create your own content, choose perfect channels to publish and promote your content and try to manage your content marketing strategy
Tips for better content marketing strategy that explains the SEO Role in Website Promotion in 2014.
Create : To get more readers and visitors to your site, create detailed article, videos, small articles and infographics can make your blog more interesting. To avoid tensions during your busy schedule, prepare quarterly calenders.
Hire : Hire skilled professionals to write content for your site, blogs and others. Pay them based on your profits and quality of article.
Consistent: Consistency is a major important thing in improving your website’s rank. Content marketing cannot be done in one step or at one time. Update your site regularly, create fresh content, share your website links on blogs and other social networks, directory listing will definitely improve your website rank.
2. Social Media for a better idea
From the past 3-4 years, Social media has shown a great impact on digital marketing field. Social networks such as Facebook, Pinterest, Twitter, Instagram and many micro video services have made the path for visual content to reach many audience.
Take social media seriously and create good content, engagement and reciprocity. To make your content visible to all the people in your circles, create accounts on social networks and enable social sharing on social networks such as Google+.
Social media marketing strategy for 2014
Be active on social networking sites to drive traffic to your site, increase ROI and increase page-rank. This even builds your brand authority by sharing your content online.
Set up Google Authorship of your content to better experience.
3. Link building
Search engines penalizes the sites which has got links from shaded sources. The main intention behind the Google algorithm update in 2013 was to drop down the ranks of websites that followed “link circles” , “link farms” and many other black hat SEO techniques.
Kindly check your inbound and out bound links properly and try to repair or remove the broken links on your website.
Find the SEO Role in Website Promotion in 2014 through Link building strategy for 2014
- Check the links that are associated with the site to make sure that Google isn’t ranking your content as a result of back link penalization. Use Wemaster tools to trace the links.
- Check the broken links and repair them. Refer Moz to get more info.
- Be a guest blogger on other sites to improve your company’s market.
- Submitting your links to directories such as Yahoo, Yelp, DMOZ, Bing for Business, Yellow Pages, etc. makes your site to appear among the top search engine results.
This is what SEO Role in Website Promotion in 2014. Unlike other years, in 2014 most of SEO companies must be alertfull about the website performance and ranking.